Indian Railways has launched an online store named ‘Aabhar’ to assist local artisans and promote traditional crafts. This new platform, accessible on the Government e-Marketplace, showcases a variety of handcrafted items produced by tribal communities, handloom weavers, and rural artisans. This initiative aligns with the government’s ‘Vocal for Local’ campaign, which seeks to foster self-reliance and protect India’s rich cultural heritage.
Empowering Local Talent Through ‘Aabhar’
The Aabhar store serves as more than just an online marketplace; it’s a tribute to craftsmanship, connecting traditional artisans with contemporary consumers. The products are sourced from reputable organizations, including: • Central Cottage Industries Emporium (CCIE) • Khadi and Village Industries Commission (KVIC) • Various Central and State Handicraft and Handloom Emporiums Every item available on the platform is authentic and steeped in tradition, featuring goods that are either ODOP (One District One Product) or GI (Geographical Indication) certified, highlighting the distinct artistry from various regions of India.
Inclusive Growth and Sustainable Development
The Railway Board has provided details regarding an initiative stemming from a communication by the CEO of GeM. This communication highlights that the Aabhar store represents a significant step toward fostering inclusive economic development. The initiative aims to assist women entrepreneurs, rural artisans, and small businesses by facilitating their access to national and international markets via a digital platform.
Building on the Success of ‘One Station One Product’
The ‘Aabhar’ online store builds on the success of the Railways’ earlier initiative—‘One Station One Product’ (OSOP)—which brought local crafts and artifacts to railway stations across India. Travelers could experience regional art forms such as wood carvings, chikankari embroidery, and zari-zardozi work, all showcased directly by artisans. Now, through Aabhar, these same communities have access to a digital marketplace where their creations reach a much broader audience. It bridges the gap between local artisans and institutional buyers, creating sustainable income opportunities for those in the unorganized sector
Preserving Culture Through Digital Empowerment
Every handcrafted piece available on the Aabhar store tells a story — of culture, heritage, and human skill. From the weaves of Varanasi silk to the intricate handlooms of the Northeast, the platform revives traditions that have thrived for centuries.
By bringing these crafts online, Indian Railways and GeM are ensuring that such art forms not only survive but thrive in a fast-changing digital economy. The initiative also reflects India’s commitment to Atmanirbhar Bharat, where innovation meets tradition.
Vocal for Local: A Mission of Pride and Purpose
Under the Vocal for Local campaign, the Aabhar store transforms the act of gifting into one of gratitude—just as the name suggests. By purchasing from this platform, institutions and individuals alike contribute to rural employment, women empowerment, and sustainable livelihoods. The move aligns perfectly with the nation’s goals of self-reliance and inclusive prosperity, turning every official gift into a symbol of national pride and social responsibility
Conclusion
The launch of the ‘Aabhar’ online store by Indian Railways and GeM is more than an economic initiative—it is a movement to revive India’s traditional industries, empower local communities, and celebrate heritage through commerce.
By linking artisans directly to a national marketplace, India is nurturing its creative spirit while ensuring fair opportunities for all. Every purchase on Aabhar stands as a heartfelt “thank you” to the hands that keep India’s cultural legacy alive.